The Istedgade shop just got a fresh coat of paint :

Danefæ Istedgade

Istedgade 83 st. th,
1650 København V
Denmark
Tlf.( +45) 61 30 84 85

Venice, California: 

Mermaid inspiration strikes again....

You know you're in the right place when you see this awesome new lightbox sign glowing over Classensgade at

our Østerbro shop:

A distant cousin spotted high in the Canadian Rockies...

Please excuse the lack of action in this space recently...been busy taking it easy and looking for new perspectives.

To help us work out the details of our new Copenhagen shop, this beauty came in the mail today:

Another edition of the Danefæ  sample sale coming up at our warehouse !  

Bring cash and join the fun frenzy if you're in the Beder area on May 24 and 25. 

Some of our new Summer 2013 swimwear getting put to good use this past weekend:

Full dress uniform and no dry cleaning required ! Available on the webshop very soon..

New Sandals and baby walker shoes now availble on the webshop!

VIND ET PAR DANEFÆ SANDALER !

Vi har lavet en skøn skokollektion i den bedste læder/ruskinds kvalitet, perfekte pasforme, bløde såler og til rigtig gode priser.

Men hvad koster et par sandaler mon?

Send dit svar til praktikant@danefae.dk.

Vi trækker lod om et par sandaler mandag den 15. april blandt alle de rigtige svar.

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Win A Pair of Danefæ Sandals !

We have just released a great new sneaker collection,and sandals will belanding in our warehouse shortly. 

But how much is a pair of Danefæ sandals I wonder?

Send your guess to praktikant@danefae.dk.

All correct answers will be entered in a lotery on  Monday 15 April  

Don't forget that when you order on our webshop you can always click here to have your order wrapped

up in some faaaar-out Danefæ wrapping paper for just 3 DKK / 0.40€ !!

Just add one gift wrap to your shopping cart and let us know which part of the order you'd like wrapped.

Hard to see the desktop these days as we piece together Danefæ's Summer 2014 range:

Check these 2 new Men's Ts for  Spring/Summer :

Solid heather grey with a burgundy Erik  print for the distinguished, Ivy League athletic Viking,  and an old-school surfwear inspired stripe with Viking embroidery over the heart for fair weather pillagers and conquerers. Hard to go wrong here:

Available exclusively in  Danefae shops and on the webshop starting in a few days:

The Chopper Viking has been sighted in fantasy land once again : this time as rendered by 

artist David Mann .

Attention girls, boys and ladies:  our new rain boots are in stock and ready to stomp puddles in a spring shower near you....

Queen Margrethe II's favorite flower guides the long scenic route through DK,

and can also be spotted here and there on our collections....

Pandrup gymnastik og ungdomsforening (PGU) !

A quick peak into another very special project we've got going down south ...

Just got back from a trip to see our friends and partners down in beautiful Portugal and check up on a few projects we've got in the works down there these days. This one will be landing later this spring :

The Chopper Viking :  fantasy or reality ?

Photo couresy of the Minnesota Vikings

Kig forbi vores skønne nye butik på Istedgade. Butikken er fyldt op med alle de dejlige forårsvarer, og når nu vejret er skønt og solen skinner, kan en shoppetur ned af Istedgade anbefales! https://www.facebook.com/DanefaeIstedgade

It's a nice day -  take a stroll down Istedgade in Copenhagen and visit our new shop :

Navn:  Agnethe
Bor: Gentofte
Hvad har du købt: Tuberider Suit Crocus/Red/Fuchsia SWAN
Hvorfor og til hvem: Jeg har købt den til min datter fordi vi skal på ferie til Thailand.
Hvad er det næste, du vil købe fra Danefæ: Nogle fine T-shirts når det bliver sommer.
 ----------------------------------------------------------------------------------------------------------------------------------------------
Name: Agnethe
Where do you live? : Gentofte
What did you buy at the Danefæ Copenhagen shop?: Tuberider Suit Crocus/Red/Fuchsia SWAN
Why and for who:     For my daugther to use on our upcoming trip to Thailand.
Anything on your Danefæ wish list? : Some of those nice T shirts for the summer months.

Just took a drive over the bridge to Malmö to visit a few of our Swedish retailers. Nice place !

We saw Helena of longtime Danefæ ladies wear retailer Folk.

...And the rigorously cozy and efficient box stacking of Liebling:

Be sure to stop by and see these nice people (and their lovely shops!)  next time you're on their side of the bridge.

Liebeling                                                       Folk 

Davidshallstorg 8                                           Friisgatan 14
21145 Malmö                                                                  21146 Malmö
www.lieblingliebling.com                                           www.folkmalmo.se

 

Navn: Jessie
Bor: Værløse
Hvad har du købt: Kids Backpack Green/White minidot SWAN
Hvorfor og til hvem: Jeg har købt den til min datter fordi hun skal starte i børnehave
Hvad er det næste, du vil købe fra Danefæ: Kirstine Midseason Jacket Grey/White MINIDOT til min datter.
 ----------------------------------------------------------------------------------------------------------------------------------------------
Name: Jessie
Where do you live: Værløse
What did you buy at the Danefæ Copenhagen shop?: Kids Backpack Green/White minidot SWAN
Why and for who: For my daughter because she starts kindergarten soon.
Anything on you Danefæ wish list? : Kirstine Midseason Jacket Grey/White MINIDOT for my daughter.

(English version below)

Tag en slentretur ned ad Abbott Kinney Blvd. i Venice Beach kvarteret i Los Angeles, og to ting vil næsten uvægerligt ske: 1) Du vil blive gennemvarmet af solens stråler, som det sydlige Californien er så kendt for og 2) Du vil blive inspireret af de spøjse butikker og restauranter, som understreger kunsten, designet og kreativiteten, der er kendetegnet for nabolaget. Mens de fleste forretninger på Abbott Kinney er lokalt ejet af iværksættere kendetegnet ved deres ”uafhængige ånd”, er én forretning unik, ikke kun for denne fashionable gade, men for det sydlige Californien i sin helhed…

Holly Hallberg startede HUSET som en online butik i 2006 fremvisende det bedste af skandinavisk design, boligindretning og mode, og åbnede i 2011 denne skønne butik på Abbott Kinney. Inspireret af hyppige rejser til Skandinavien med sin svenske mand – den Oscar-vindende ”sound editor” Per Hallberg – bliver Holly helt begejstret når hun snakker om HUSET, som er blandt en lille udsøgt skare af detailforhandlere af Danefæ i USA.

Vi fik muligheden for at sidde ned og snakke med Holly på endnu en fantastisk dag i L.A., hvor hun delte sine tanker og beretning om hvorledes hun ønsker at føre skandinavisk design til det amerikanske marked og udvide amerikanernes horisont til mere og andet end blot IKEA. Vi fik også lejlighed til at snakke om, hvordan fremtiden for HUSET ser ud.

Danefæ: Forklar os konceptet bag HUSET og hvordan det startede?
 

Holly: Allerførste gang jeg rejste til Skandinavien, forelskede jeg mig i skandinavisk design. Som amerikaner var jeg overrasket over, at der fandtes noget nyt på markedet. Fordi vi i USA har en følelse af, at vi har det hele. Jeg havde et godt betalt job på det tidspunkt, så jeg skød idéen ud af hovedet, men 10 år senere da jeg havde lyst til at lave noget nyt, fik jeg ideen til at starte HUSET. Det er en livstilsforretning, så jeg ønskede at udvælge det bedste Skandinavien havde at byde på inden for moderne design, hvad end det var møbler, indretningsting til hjemmet eller børnetøj. Det var sådan vi startede, og det har været rigtig sjovt siden hen at opleve, at kunderne kommer ind i butikken med samme overraskelse i deres øjne som jeg havde, da jeg rejste til Skandinavien for første gang.

Danefæ: Kan du fortælle lidt om din fortid?

Holly: Min mors side af familien er fra Nord-Europa, så jeg er ret sikker på, at der er vikingeblod i familien et eller andet sted – haha. Jeg er født og opvokset i USA, men jeg føler en form for slægtskab med Skandinavien, og alle mine venner siger, at jeg er en stolt svensker. Jeg taler sproget, og jeg besøger landet næsten tre gange årligt.

Danefæ: Hvad var din inspiration til at træde ind i designbranchen?

Holly: Min far byggede huse, og min mor var arkitekt, så jeg voksede op med design rundt om mig. Jeg hadede det som barn, når mine forældre hev mig med til alle mulige steder, men da jeg blev ældre, havde jeg en natulig god følelse omkring designfaget; man absorberer det bare og udvikler så sin egen smag. Det føles rigtig godt at havde haft den base som barn, og det har hjulpet mig en del.

Danefæ: Når amerikanere tænker på Skandinavisk design, tænker de næsten helt automatisk på IKEA. Da du startede Huset, havde du så intentionen om at få amerikanerne til at tænke udover IKEA.

Holly: Jeg har lyst til at være en form for ambassadør for Skandinavien og dele det med mange mennesker.
En sigende historie er, at når jeg kom hjem fra en sommer i Sverige, mørkebrun af solen, så spurgte mine venner altid ” jeg troede, at du havde været i Sverige? Er der ikke koldt med sne og bjørne?”
I forhold til forretning ser vi ikke os selv som IKEA, for det første, så udbyder vi ikke kun design fra Sverige, men fra Danmark, Island, Norge og Finland. De produkter som vi vælger, er også de produkter som de i Skandinavien selv vælger og finder i deres egne designforretninger. Vi er stolte over at kunne sige, at de fleste af vores produkter, som vi sælger i HUSET, er produceret i Europa.

Danefæ: Hvordan komplementerer den kreative energi fra Abbott Kinney HUSET?

Holly: Jeg elsker Abbott Kinney! Det er en gade, der repræsenterer alt liv, alle aldre, økonomiske forskeligheder osv. Der er dyre forretninger og restauranter, men der er også billige. Dette miljø, og at det er en af de få gågader, der findes i Los Angeles, gør det til det perfekte sted for HUSET. Vi har lokale, turister og folk der kommer fra hele det sydlige Californien. Vi har hipsters, kunstnere, berømtheder, curlingforældre, hippier og mange andre. Det er et fantastisk miks, og jeg tror, at HUSET bliver komplementeret godt af den brede forskellighed i modsætning til blot én bestemt type kunde.

Danefæ: Hvordan finder du de varer og brands, som skal være repræsenteret i HUSET?

Holly: Jeg rejser til både København og Stockholm til messer og besøger mine leverandører for at finde ud af, hvad der er nyt på markedet. Jeg er altid på udkig, om det er i Skandinaviske designmagasiner eller om det er nogle af mine venner, som bor i Danmark og Sverige, der deler nyhederne med mig. Den del af mit arbejder nyder jeg meget, fordi jeg har følelsen af at være på skattejagt.

Danefæ: Hvor mange af dine indkøb er baseret på følelsesmæssige forhold til produktet, og hvor meget er rent forretningsbeslutninger?

Holly: Jeg synes, at jeg er temmelig tro mod hvad jeg gerne ville have i mit eget hjem, eller jeg falder over noget, hvor jeg synes designet er sødt eller pudsigt. Jeg bliver ikke trukket ned i traditionelle og konservative ideer som ” dette ville kunne sælges i millioner”. Jeg bliver nødt til at være meget ærlig, når jeg promoverer og sælger noget i min butik.

Danefæ: Hvordan faldt du over Danefæ, hvad er det ved deres tøj som gjorde, at du følte at dette ville passe ind i HUSET?

Holly: Jeg fandt dem under modeugen i København, ved en børnemodemesse, og jeg husker, at det første jeg tænkte, da jeg så Danefæ var ” Hold da op! Det her er kært!” Jeg synes, det er en sjov måde at se på de klassiske skandinaviske ikoner – Vikingen og Havfruen. Jeg tænkte, at folk ville kunne lide det og finde det lige så tiltalende som mig. Danefæ har solgt rigtig godt hos, så jeg kan med glæde sige, at jeg havde ret.

Danefæ: Hvad er det ultimative, du kan opnå igennem HUSET?

Holly: Som jeg sagde tidligere, føler jeg mig som en form for ambassadør for Skandinavien, og ikke kun ved at viderebringe hvad der er populært indenfor moderne design i de skandinaviske lande på nuværende tidspunkt, men også ved at informere folk om tried-and-true designeres visioner: Louis Poulsen, Alvar Aalto, Stig Lindberg. Foruden at have den fysiske butik og online shop, når vi også ud til mange magasiner, vi er temmelig progressive, når det kommer til de sociale medier. Jeg tror vores kunder er meget begejstrede over hvad vi har og står for, fordi det er nyt og anderledes, og det er temmelig svært at finde i Amerika.

Danefæ: Hvad er det næste der skal ske for HUSET?

Holly:Vi har mange forskellige ideer. Jeg kunne godt tænke mig at åbne en butik mere, som skulle kunne fungere som en form for showroom for møbler og belysning. Vi er også begyndt at samarbejde med nogle designere, som vi allerede forhandler, i forhold til vores egen produktlinje. Lige nu har vi en notesbog og en presset birketræsbakke som en af mine svenske yndlingsdesignere, Maria Dahlgren, har lavet for os. Vi har nogle porcelænslysestager i produktion, og hvem ved hvad ellers. Jeg er rimelig åben…

www.huset-shop.com

Mange Tak to Los Angeles  viking contingent Ben Alkaly and Dan Orange for this report and to Holly at Huset for letting them in the front door ;-)

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Take a stroll down Abbott Kinney Blvd. in the Venice Beach area of Los Angeles, and two things are almost guaranteed to happen:

1) You’ll be basking in the warm sunshine that Southern California is famous for and 2) Quirky shops and restaurants highlighting the art, design and creativity that define this neighborhood will inspire you.  While virtually all the businesses on Abbott Kinney are locally-owned and operated by entrepreneurs showcasing their independent spirit, one is unique not only to this fashionable street, but Southern California as a whole…

Showcasing the best of modern Scandinavian art, living spaces and clothing, Holly Hallberg began Huset as an online store in 2006 before opening her retail shop on Abbot Kinney in 2011.  Inspired by frequent travels to Scandinavia with her Swedish husband – Academy Award-winning sound editor Per Hallberg – this mother of two beams when speaking about Huset, which is among a select group U.S. retailers to feature the Danefæ product line.  

We had a chance to sit down with Holly on a stereotypically gorgeous Los Angeles day, in which she shared her thoughts on bringing Scandinavian design to the U.S. market, expanding Americans’ conceptions beyond Ikea and the future of Huset…

Danefæ: Please explain the concept behind Huset, and why you started it?

Holly: The first time I went to Scandinavia, I fell in love with the design. As an American, I was surprised that I was seeing something new, because in America we seem to have everything. I had a really well-paying job at the time, so I kind of shelved the idea, but 10 years later when I wanted to do something new I thought about the idea of starting Huset. It’s a lifestyle store, so I wanted to pick the best of the best that Scandinavia had to offer in modern design, whether it was furniture or housewares or kid’s clothes. That’s kind of how we started, and it’s been really fun because I see customers come in with the same look in their eye that I had when I went to Scandinavia for the first time.

Danefæ: Can you talk a little bit about your background?

Holly: My mother’s side of the family is from northern Europe, so I’m sure there’s some Viking blood in there somewhere – haha! I was born and grew up in the United States, and I feel an affinity for Scandinavia and all my friends have told me I’m an honorary Swede. I speak the language, and I visit there probably three times a year.

Danefæ: What was your inspiration to get into the design business?

Holly: My father was a custom home builder and my mom was an architect, so I grew up with design all around me. I hated it as a kid – with my parents dragging me to different places – but when I grew up it was an automatic feeling I had about design; you just absorb it and find your own taste. It feels really good to have had that base as a kid, because it’s helped me quite a bit.

Danefæ: When people in the U.S. think about Scandinavian design, they almost universally think of Ikea. When you started Huset, did you have the intention of getting people to think beyond the “Big Blue Box?”

Holly: I feel like I want to be an educator about Scandinavia for a lot of people. The funniest story is that when I used to come home from Sweden at the end of the summer, I would be so tan, and friends would ask “I thought you went to Sweden? Isn’t it cold with snow and polar bears?” In regards to business, we don’t view ourselves like Ikea; for starters, we don’t just offer design from Sweden but Denmark, Iceland, Norway and Finland as well. The items that we’re picking are also the items that people in Scandinavia are finding at their design stores. We’re happy to say that most of the products sold at Huset are made in Europe.”

Danefæ: How does the creative energy that flows through Abbott Kinney compliment Huset?

Holly: I love Abbot Kinney! It is a street that represents all walks of life, all ages, all demographics, economic status, etc. There are high-end store and restaurants and quirky lower-end places as well. This environment – and the fact that it is one of the few true walking streets in Los Angeles – make it a perfect spot for Huset. We have locals, tourists and people that come from all parts of Southern California. We have hipsters, artists, celebrities, soccer moms, yuppies, and the like. It's a wonderful mix and I think that Huset is complimented by that wonderful cross section and not pigeon-holed into one specific type of shopper.

Danefæ: How do you go about sourcing the companies and products you showcase at Huset?

Holly: I travel to both Copenhagen and Stockholm for trade shows, and visit with my vendors to find out what’s new. I’m always on the lookout, whether it’s Scandinavian design magazines, and I have lots of friends in Sweden in Denmark who share new things with me. I really enjoy that part of my job, because I feel it’s a treasure hunt.

Danefæ: How many of your purchasing decisions are based on emotional connection to the product, and how much are pure business decisions?

Holly: I feel like I’m pretty true to what I’d want to have in my own home, or I think that its design is really cute, quirky, sweet. I don’t get sucked into the traditional capitalistic idea of “this will sell millions of units.” Ultimately, I have to be pretty honest when I promote or market something in my store.

Danefæ: How did you come to learn about Danefæ, and what was it about their clothing that struck you as something that would fit within the Huset aesthetic?

Holly: Well, I found them at a trade show in Copenhagen – at a kids’ clothing fair – and I remember the first thing I thought when I saw Danefæ was “oh my God – this is so adorable!” I think it’s a tongue-in-cheek way of looking at a generality about Scandinavians: the Vikings, the mermaids. I thought that people would really like it, as appealing as it is to me. Danefæ has done really well for us, so I’m happy to say I wasn’t wrong!

Danefæ: Ultimately, what are you trying to accomplish through Huset?

Holly: Like I said earlier, I feel like an ambassador for Scandinavia, and not only bringing what’s popular in modern design in those countries presently, but also informing people of the tried-and-true design visionaries: Louis Poulsen, Alvar Aalto, Stig Lindberg. Besides having the physical store and online store, we reach out to a lot of magazines, we’re pretty heavy-handed when it comes to social media. I think our customers are pretty excited about what we have because as I said earlier, it’s new and different, and that’s pretty hard to find here in the U.S.

Danefæ: What’s next for Huset?

Holly: We’re looking at a lot of different ideas. I’d like to open a second store that’s more like a showroom for furniture and lighting. Also, we’ve started to collaborate with some of the designers we carry to do our own product line; right now we have a notebook and a pressed birchwood tray that one of my favorite Swedish designers, Maria Dahlgren has done for us. We’re just in production on some porcelain canisters, and who knows what else. I’m pretty open…

www.huset-shop.com

 Special Thanks to Los Angeles  viking contingent Ben Alkaly and Dan Orange for this report and to Holly at Huset for letting them in the front door ;-)

Putting some winter wear to the test on the slopes of Lifjell, Norway last week :

Working on a fun project these days - coming to a foot near you sometime in 2013...

The Danefae design dept. has picked up a new set of wheels:

A yellow Bisou 26 model from Tokyobike

We love it !

Considering the wide range of models and colors available from both Tokyobike and Danefae, it does not take much to get your head spinning around the idea of just many beautiful and functional combos are just waiting to be put together..

Valentine's Day is on the horizon !

Celebrate with a trip over to our specially curated  Valentine's category on the webshop !

Fastelavn Carnival time is upon us !

But - wait a second before you start whacking the heck out of a barrel.

Click one or both of the images below to download, print and cutout the right  mask for the occasion !

It may be hard to imagine right now, but when the skies clear and the temperatures rise, you WILL be feeling a sudden urge for tie-dyed Danefæ T-shirts. How could you not ?

Hand dyed, once piece at a time, no two of these beauties are exactly alike.

Mark our words and check them out on the shop here.

Came across this beautiful mid-century wall hanging by  Evelyn Ackerman with a motif we can certainly relate to here...

Expect a bit of Yellow this summer....

Which came first, the logo or the mosaic ?

Over the years we have printed, embroidered, molded, embossed, woven and knit our Erik the Viking logo onto all kinds of  mass-produced items.

But - there are still a few that only exist in one unique example.  Hand crafted, rare, and treasured....check out a few of our favorite viking one-offs here:

Longtime king of the jungle but newcomer to the Danefæ collection  is our good pal the lion.

He's printed at various strategic locations throughout the new Spring/Summer 2013 range and we have the feeling that he'll be around for a while...

De danske vikinger har haft en flot start ved VM, og vi hepper på dem hjemme fra stuerne.  Vi glæder os til at se dem i aktion igen på fredag, i kampen mod Makedonien, hvor de danske vikinger for alvor kan vise at de er i Spanien på krigstogt ! 

* * * * * * * *
The Danish Vikings have had a great start at the world handball championships and we are cheering them on back here in the homeland.

Looking forward to watching them unleash their killer instinct  against Macedonia at today's match in Spain !

Go Vikings !!!!

Say it once it means hello, say it twice it means goodbye.  Handy ! 

And this  guy below says it LOUD AND CLEAR. 

Not sure what kind of animal the HEJDYR is exactly....but he is definitely alive and well in 

the soon to be delivered Danefae Spring/Summer 2013 range.

Keep and eye on our webshop for this one to drop and  spread his simple, friendly and good-look'n greeting in the very near future ....

More Swan-inspired works spotted at the museum this weekend...

Hearts are in the air, and it seems that we are not the only ones to have picked up on it.....

We would suggest that you be sure to keep warm and spread the love -   pick up a 100% Merino mool Hjerte Cardigan over at the webshop today !

Ladies !  Har du nytårsoutfittet i hus, ellers kan vi anbefale guldglimmer og prikker. Et passende outfit til kransekage og masser af champagne...

* * * * * * * * *

Ladies ! Look to the danefae webshop for some great stuff to match with some glitter shoes and a glass of champagne this New Years Eve...

Vi har fået en julehilsen fra de 3 skønne trillinger og Danefæfans. Vi kan
ikke andet end at sige, nååååååå.......

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Season's Greetings from a triple matching set of Danefæ superfans !

Time to get Baking...

Kig forbi Danefæbutikken i Beder, hvor vi har hele udvalget af Danefækollektionen både til børn og voksne, samt lidt andre lækkerier.
Butikken har åbent fredag fra 12-18 og lørdag fra 10-15.

Hoejvaenget  9A
8330 Beder
Denmark
Tlf. 29 90 77 70

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A bit less central than our Copenhagen location, but nicely snuggled right up next to our warehouse in Beder, DK,  is the Danefæ stock shop.

Stop by too see our full range for adults and kids,  as well as a nice selection of assorted goodies.

The shop is open Fridays from 12-18 and Saturday from 10-15.

Hoejvaenget  9A
8330 Beder
Denmark
Tlf. 29 90 77 70 

Danefæ is proud to have played a very small role in the film Getting Back In The Whole via the contribution of a dark green Susanne Dress you may recognize in the images below.

Should you be in Copenhagen on December 21st be sure and check this out  - some say it may be the universe's last party...

www.in-transit.org/2012

Er du festklar ? 

Vi har netop pakket denne fine ordre, som nu er på vej til Thisted. Vi tror, der må være en lille pige i Thisted, som bliver rigtig glad.
Du kan finde Rulleskøjtekjolen her og strømpebukserne her. 

Og så får du altid et lille fint net med, når du handler på webshoppen!

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We just packed up this very nice looking order and sent it on the way to Thisted, DK where we are pretty a sure a little girl will be very happy to receive it . 

You can see the Rulleskøte dress here and the leggings here. 

And of course all webshop orders are sent with a free re-useable Danefæ shopping bag...

Den søde juletid.

Hos Danefæ fejrer vi hvert år julen med et chokoladekursus for medarbejderne. Det er en hård aften, hvor vi skal kæmpe os igennem masser og masser af smagsprøver. Vi går derfra med masser af flotte hjemmelavede chokolader, så december helt sikkert bliver sød...

-------------------------

You know the holidays are upon us when team Danefæ launches a homemade chocolate production...

Idag sender vi denne lækre webshopordre afsted til Ålestrup. Mon ikke modtageren bliver glad - han bliver ihvertfald fin!

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Another one of the many nice webshop orders shipping from our warehouse these days.

  - Sophie tee, Dark Brown/Royalblue/green med   Loke, 249  kr. 

  - Vægtløfter Pants, Royal blue, 249  kr. 

  - Jersey Beanie,    Navy/indigo/Intenseblue/Orange, 149 kr. 

Vi er løbet tør for vore populære net og har straks sat en ny produktion igang, så du fortsat får et lækkert net med, når du shopper i vores butikker eller på webshoppen. Vi er ret vilde med de nye farver - mint til pigerne og navy til drengene! Kommer på lager i slutningen af december.

--------------------

Having recently run out of our sweeeeeet  re-useable shopping bags, we just launched another production in two new colorways.

Free with every purchase in our shops or webshop, they'll be back  in stock at the end of December.

Vi har netop fået det lækreste, blødeste og varmeste uld på lager. Der er lidt både til kvinder, piger og drenge. Vi er ret vilde med sweateren med Erik - han gør sig godt i strik! 

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 We have just gotten boxes and boxes of  the nicest ,  softest and warmest wool into our stock. There are styles for ladies, girls and boys. Look at how great Erik the viking looks as a knit antarsia ! 

Swan-inspired creation in many forms spotted at the flea market over the weekend : 

And endless flow of print strike offs come through our office. Here are a few from last week being inspecting by our in-house quality controller, art director, head honcho and spiritual leader,  Klaus. 

Se lige dette billede som landede i vores inbox den anden dag. Det super kreativt og fint! Tak Frk. Tingeltangel.

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This crafty interpretation of our viking logo just hit the danefae inbox a few days ago. Nice work!

Big thanks to  Frk. Tingeltangel.

Opkaldt efter:

Jørgen

Jørgen er nabo og ven til Danefæ familien (og gift med Helen, navnet bag 'Helen' regnjakken)

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Named after:

Jørgen

Jørgen  is a friend and neighbor  the Danefae family (and husband of Helen, the name behind

the 'Helen' Rain Jacket).

MERMAID PRINT

Opkaldt efter: 

Den lille havfrue

Hvem er du?

Jeg er en skulptur på langelinie i København

Hvem er fit favorite print?

Jeg har altid haft et godt øje til Erik..

Yndlingsfarve?

Blå

Yndlings beskæftigelse?

Helt klart når jeg får besøgende til et photoshoot.

Næste ønske fra Danefæ?

Et varmt tørklæde til vinter

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Named after:

The little Mermaid.

Who are you?

I am a sculpture placed on a rock outside Langelinie in Copenhagen.

Favorite Danefæ graphic ?

I always been rather taken by Erik..

Favorite colors?

Blue

Favorites things?

Having visitors over for a photo session or two.

Next Danefæ wish?

A warm scarf for winter

Vores Sneraev og Frost flyverdragter i deres rette element, et sted nær toppen af ​​Pyrenæerne, i sidste uge.

********

The Sneraev and Frost suits feeling right at home someplace near the very top of the Pyrenees last week. 

Her i København siler det ned i dag! Men når man nu alligevel skal ud og trodse regnen på sin cykel kan man jo ligeså gøre det med stil. Vi synes de nye regnfrakker med hjerterne er så fine. Den er både lavet til børn og voksne.

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Here in Copenhagen the rain is pouring down  today.  

When you have to cross town in the rain on your bike, you might as well do it in style.... These two raincoats will do the job, and are available in both ladies and kids sizes.

Vi synes simpelhen at de klassiske plakater fra København Zoo er fantastiske.

Heldigvis kan de købes hos en af vores online forhandlere www.cphkidswear.dk, som har et stort udvalg hvis du gerne vil tilføje et eksotisk dyr eller to til dine vægge.

Glem heller ikke vi har ret mange fine Danefæ plakater her på vores egen Danefæ Webshop.

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These re-editions of classic posters from the Copenhagen zoo are great !

And you're in luck -  one of our online retialers;  www.cphkidswear.dk has got a great selection if you'd like to add an exotic animal or two to your own walls...

And while you're at it, don't forget that we've a got a few nice posters ourselves right here on the Danefae webshop. 

High Winter kollektionen 2012 er nu kommet på webshoppen og i din lokale butik. Det er en mindre kollektion med styles der er perfekte til ønskesedlen til jul. Bodyer, fine kjoler og bløde sweatre med vores velkendte print.

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The Danefae 2012-13 Kids High Winter Collection has arrived on our web shop and in the store. 

 A small range of styles perfect for the Holiday wish list. Bodysuits, cute dresses and soft sweats with all our classic prints .

 Opkaldt efter:

Carl da han var 3. I dag er han 7.

Hvem er Carl:

Carl er søn af Danefæfamilien.

Carls favoritprint:

Carl elsker Shredvik – den skatende viking.

Carls yndlingsfarve:

Gul.

Carl elsker:

Sine venner, FCK, Skylanders, skolen og hunden Fie.

Carls næste Danefæ ønske:

Carl ønsker sig en T- shirt medden fodboldspillende viking.

______________________________________________

Named after:

Carl, when he was 3 years old. Today he is 7.

Who is Carl:

Carl is a son of the Danefae family.

Carls favorite print:

Carl loves shredvik, the skating viking.

Carls favorite color:

Yellow.

Carl loves:

His friends, FCK, Skylanders,school and his dog Fie.

Carls next wish from Danefae:

Carl wishes for a T- shirt with the viking playing soccer.

Hver sæson kommer vi med vores del af nye ideer til tøj, grafik og hvad end vi finder på.

Nogle af disse ideer ryger nemt igennem design processen og direkte i handlen hvor de bliver godt modtaget af kunderne - og i nogle tilfælde ender de med at blive Danefæ’s faste klassikere (som Helen regnjakken, Sophie Tee og Erik Viking).

Andre derimod, formår ikke at begejstre vores kunder lige så meget som de begejstre os.

Disse designs når aldrig videre end kollektionsprøverne og bliver annulleret til masseproduktion på grund af manglende ordre. Derfor når de aldrig at se dagens lys i butikkerne.

De få resterende kollektionsprøver fra de annulleret styles ender ofte hos nogle få heldige personer i eller omkring Danefæ familien, eller bliver solgt.

Se nedenfor her er én af de heldige der fik en af kollektionsprøverne: den røde og neon pink KondiDyr joggingsæt med Svane bånd, som aldrig blev sat i produktion, selvom det var en af designernes favoritter i sommer 2013 kollektionen.

_______________________________________________________________________________________________

Every season we come up with our share of new ideas for clothes, graphics and whatever else we decide we'd like to put out there .

Some of these sail smoothy through the design process and right on into commerce to be well received by our customers - and  in some cases, even go on to become long runnning Danefæ classics (like the Helen Rain Jakke, Sophie T, and Erik the Viking to name a few). 

Others however, for reasons we often don't understand,  just don't manage to excite our customers as much as they excited us.

These are the designs that never make it past the collection sample stage and are 'cancelled' for mass production due to lack of orders, and therefore never get into shops and onto the street. 

The few existing sample pieces of these cancelled styles usually end up going to some lucky person inside or close to the Danefæ family, or being sold at a sample sale. 

Have a look at  one such lucky insider in the photos below - she got to keep one of 5 or so samples made of this Red and fluo pink swan-trimmed colorway of the  'KondiDyr' track suit that never quite made it ,  despite being a design department sweetheart of the Summer 2013 collection. 

We don't get it - do you ? 

Netop som vores High Winter 2012-13 kollektion rammer butikkerne så er tankerne allerede langt frem i tiden hos designerne som allerede er i gang med at designe næste års vinters kollektion.

Her er et lille sneak-peak på nogle tegninger og lidt planlægningsarbejde forud for kollektionen..

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Just as our Winter and High Winter 2012-13 goods hit the shops we've already got our heads deep into NEXT winter here in the design department.

A few sketches,  a bit  of planning,  and a new season gets rolling once again...

Opkaldt efter:

Helen

Helen er nabo og ven til Danefæ familien (og gift med Jørgen, navnet bag 'Jørgen' regnjakken)

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Named after:

Helen

Helen is a friend and neighbor of the Danefae family.....as well as the wife of Jørgen, (the name behind the Jørgen rain shell)

Click  "down under"  for another nice post from our Aussie friends over at Minor Detales:

Prøv de nye tylskørter som både er festlige og er fine til hverdag. De kommer i de 4 farver: NAVY, PURPLE, PINK og RED . Der kan skabes mange forskellige looks når de bliver sat sammen med vores smarte leggins og søde strømpebukser og går fra 2-10 år så alle pigerne kan være med. 

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But, if that is your cup of tea ( and testing has proven that it IS most definitely the majority of little girl's cup of tea) you may want to check out our new Navy, Purple, Pink and Red colorways of the Tulle skirt. 

These things work wonders in both daily and festive applications - just match it with some of our sweet leggings or tights and you'll be all set ! 

Et lille sneak peak fra vores designere, som arbejder på nye gummistøvler!

Vi glæder os til at kan vise jer det færdige resultat!

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Here's a sneak peak at our latest works in rain boot department direct from the Danefæ design lab. Stay tuned for a release date in the near future...

Opkaldt efter:

Else, da hun var 57. I dag er hun 63.

Else er en af mødrene bag Danefæ familien. 

Favoritprint:

Svaneprintet.

Rød, navy, sort, lilla.

Sin store familie, madlavning, havearbejde, strik, zumba, yoga, kammermusik, litteratur og gamle ting og sager.

Else ønsker sig Blixen skirt i navy med røde prikker og softshell-jakken, Karin zip-up black

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Named after:

Else, when she was 57. Today she is 63.

Else is one of the mothers of the Danefae family.

Favorite print:

Else loves the swanprint.

Red, navy, black, purple.

Her big family, cooking, gardening, knitting, zumba, yoga, chamber music, literature and old curiosities.

Else wishes for the Blixen skirt in navy with red dots and the softshell jacket Karin zip-up in black. 

Whatever weather Fall throws at you this year, we've got the right jacket to handle it in style.

The HELEN rain jacket is lightweight, mesh-lined and waterproof. A great choice for walking or biking your way through a rain shower.

For colder days try the mid-thigh length LENE jacket , or the kneelength ELSE or ELSE WINTER jacket when the temps really start to drop .

Check at the full range on our webshop here.

mvh
Danefae

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Om det danske efterår bliver lunt og regnfuldt eller koldt og snefyldt, kan du finde den perfekte jakke her. Regnjakken HELEN i de feminine farver kan lyse enhver regn dag op. Frakken er lavet i letvægts og vandtæt materiale (8.000 mm), har tapede sømme, samt vandtætte lynlåse ved lommerne samt foran.
Vinterjakker findes eksempelvis i den korte LENE jacket og den lange ELSE og ELSE WINTER .

Check at the full range on our webshop here.

mvh
Danefae

Vores hovedkontor ligger midt i hjertet af København, på Østerbro, kun 400m fra vores butik. Det hyggelige kontor er her vi bruger vores dage på salgsmøder, ordre, produktion, bogholderi, webshop og en lang række andre ting der sørger for at vores vikingeskib bliver ved med at have vind i sejlene.

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Our main office is located in the heart of Copenhagen's Oesterbro neighborhood  just 400m away from our shop. This cozy little  space is where we spend our days on sales meetings, production files, administration, webshop updates and an endless list of other things required to keep this viking ship sailing....

Vi får ofte paller som denne leveret til kontoret. Det ser voldsomt ud når de ankommer, men vi alle at det ikke holder længe med alle de pakker der skal sendes ud til vores webshop kunder!

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Truckloads like this one show up at our warehouse on a very regular basis. It looks impressive, but insiders know that this won't last long against the Danefæ collective sweet tooth...

I Classensgade 10 på Østerbro, finder du vores hyggelige lille Danefæ butik. Her har vi hele Danefæ kollektionen til både børn og voksne, legetøj, smykker og andre lækre accessories.

Vi gør altid vores bedste for at vores kunder får en god oplevelse i butikken og hjælper gerne med vejledning af størrelser.

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At Classensgade 10  in Copenhagen's Østerbro neighborhood , you will find Danefae's very own little shop. This is where you can find our full collection for both adults and kids, as well as toys, jewellery, accessories and many other objects we have somehow jammed into this cozy little space.

You can find us here - you probably should drop by someday soon.

Navn: Sulejma

Alder: 9 år

Yndlingsfarve: Pink

Min bedste Danefæ style: Badehåndklæde i sort og hvidt

_________________________________

Name: Sulejma

Age: 9

Favorite color: Pink

Favorite Danefae style: Towel in black and white

Shopping i Malmö

Hvis du tager en tur over Øresundsbroen ender du højst sandsynligt i Malmö. En dejlig by med mange grønne områder og fantastisk gode shopping muligheder for hele familien. Selvom Malmö minder meget om København, kan man stadig godt mærke at man er i udlandet. De hyggelige små gader med smukke udskæringer i bygningerne, gør at man næsten føler at man er kommet syd på og så er sproget jo heller ikke helt det samme som det danske.

Se vores forhandlere i Malmö her:

Liebling

Folk

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Shopping in Malmö

A lovely city in the south of Sweden with plenty  of green areas and fantastic shopping for the whole family. Malmö can feel  alot like Copenhagen at times, but still does have a flavor of it's own.

With its narrow  streeets and old buildings, it can almost make you feel like you are in Southern Europe desipte its very northern lattitude.

Check out the Danefæ retailers in Malmö here:

Liebling:

Folk

HR HUND Print

Named after:

Mocca the  Brown Labrador

Who is Mocca?

Mocca is a loyal friend of the Danefæ family/

Favorite Danefæ graphic ?

uhhh.....HR HUND !

Favorite colors?

Brown

Favorites things?

Playing fetch and salty meats.

Next Danefæ wish?

One of the extremely rare and never released Danefæ dog collars.

Navn på butik: Pang

Adresse: Sct. Annæ gade 31, kld. tv. 1416 København K

Indehaver: Anna-Britt

Hvilke Danefæ styles sælger du mest af: Mande og Sofie tee

Hvad er din personlige favorit: Midnat skirt og Kransekage sweat fra High winter kollektionen.

Hvad lægger du vægt på når du køber ind til din butik: At det er noget jeg godt selv kan lide og at jeg er tro mod mig selv og butikken. Derudover skal det opfylde kundernes forventning omm at det er noget der er farverigt og anderledes.

Hvad må man ikke gå glip af på Christianshavn: Pang selvfølgelig. Christiania, Rahbeks have og bå

dudlejningen.

_________________________________________________________________________________________________

Shop name: Pang

Adress:Sct. Annæ gade 31, kld.tv. Copenhagen K

Owner: Anna-Britt

Which Danefae styles do you sell the most: Mande tee and Sofie tee.

What is your personal favorite: Midnat skirt and Kransekage sweat from the High winter collektion.

If you come to Christianshavn you cant miss: Pang of course. Christiania, Rahbeks garden and a boat rental.

Opkaldt efter:

Sophie da hun var 6. I dag er hun 12.

Hvem er Sophie:

Sophie er datter af Danefæfamilien.

Sophies favoritprint:

Sophie elsker svaneprintet.

Sophies yndlingsfarve:

Lilla og rød.

Sophie elsker:

Sine venner og veninder, spille musik og sleepovers med veninderne.

Sophies næste Danefæ ønske:

Sophie ønsker sig den gule Miejakke og nederdelen Blixen skirt i navy med røde prikker.

_________________________________________________________________________

Named after:

Sophie when she was 6. She is now 12.

Who is Sophie:

Sophie is a daughter of the Danefae family.

Sophies favorite print:

Sophie loves the swan print.

Sophies favorite color:

Purple and red.

Sophie loves:

Her friends, music and sleepovers with her friends.

Sophie's next wish from Danefae:

Sophie wishes for the yellow Mie jacket and the Blixen skirt in navy with red dots.

Superlove har fået ny butik og havde derfor invitereret til reception, d. 29 august, for leverandører, familie og venner. De flotte nye lokaler var fyldt op med lækkert tøj og flotte asseccories. Der blev serveret små tapas anretninger og musikken blev spillet af en fantasisk DJ.

Besøg Superlove her eller i deres ny lokaler i Gothersgade 9, København K.

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On August 29th  long time Danefæ retailer Superlove threw a party to celebrate the opening of their new location. Delicious tapas were served and quality sounds  were provided by an excellent  DJ.

  Filled to the brim with  cool clothes and accessories these friendly folks are definitely worth a visit...

Visit superlove online > here or even better,  check out the new shop in person :

Superlove

Gothersgade 9,

Copenhagen K

Navn: Beatrix

Alder: 16 måneder

Yndlings farve: Lilla og pink

Beatrix insisterer på at have sin Wilma jakke på hver dag, også selv om det er 25 grader.

_________________________________________________________________________________________

Name: Beatrix

Age: 16 months

Favorite color: Purple and pink

Beatrix insists on wearing her Danefæ "Wilma" jacket every day, even when it is 25 degrees outside.

Vi var forbi Noah Beds på Frederiksberg, som har et fantastisk udvalg af børnetøj og tilbehør. Derudover sælger de Noah senge som er et re-design af den klassiske Juno seng. Den findes i 3 forskellige farver, alle i massivt træ og med økologisk maling.

 Noah Beds, Alhambravej 22 1826 Frederiksberg C

www.noahbeds.dk 

Navn: Pia Nielsen

Alder: 52år

Hvor lang tid har du haft butik: 12 år

Hvad lægger du vægt på når du køber ind til din butik:

Jeg elsker glade farver og lægger meget vægt på at tøjet er funktionelt og har en god pasform. Materialerne skal altid være i god kvalitet og som minimum øko-tex.

Hvad er god kvalitet for dig:

Kvalitet er når materialerne er ordenlige og detaljerne er på plads. Jeg går meget op i at tøjet skal være syet korrekt og at der ikke er noget sjusk. Tøjet skal kunne holde længe og farverne må ikke smitte af.

Hvordan fik du ideen til at lave en ny udgave af juno sengen:

Det kom sig af at jeg rigtig gerne ville have en af de gamle Juno senge til min egen søn. Men vi boede på daværende tidspunkt i Indonesien, og alle de senge jeg kunne finde var i alt for dårlig stand. En morgen vågnede jeg op og besluttede mig for selv at lave en sådan seng. Jeg tog 6 måneders orlov og gik så i gang med et nyt design af den gamle Juno seng. Navnet Noah er efter min søn.

Hvor langt tid har du produceret dem:

 Jeg har produceret dem i lidt over 14 år nu og var den første i Danmark til at lave en reproduktion. Da jeg startede havde jeg ikke butik og fik dem derfor leveret i en stor container til min egen adresse. Den fyldte hele vejen. Her solgte jeg sengene gennem avisen indtil jeg fik min egen butik.

Hvor får du dem produceret og hvorfor:

Jeg startede med at få dem produceret i Indonesien, men har senere hen skiftet til en producent i Europa. Dette gjorde jeg fordi efterspørgselen blev så stor og kvaliteten bare var bedre.

Hvordan ser din hverdag typisk ud:

Jeg starter som regel dagen med at køre på lageret for at hente Noah senge for at gøre dem klar til afhentning. Derefter køre jeg hen og åbner butikken, sørger for at det hele ser ordenligt ud og tjekker bestillinger på net-butikken. Jeg synes det er rigtig hyggeligt at snakke med kunderne og giver mig altid god tid til hver enkelt.

Hvilken tid på året kan du bedst lide og hvorfor:

Jeg kan helt klart bedst lide forår/sommer. Efter at have boet mange år i Indonesien, vænner man sig hurtigt til det varme vejr. Folk er også altid meget gladere og mere ude. Sommer kollektionen fylder heller ikke så meget og ser pænere ud i butikken.

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Noah Beds in Frederiksberg, Copenhagen has a great selection of children's clothing and accessories - including Danefae.

As their name suggests, they also sell.....Noah beds.

Noah Beds are a re-design of the classic Juno bed.

Shop owner Pia Nielsen has had her store for 12 years. She  loves bright colors, fine  tailoring , and aims to fill her shop with functional and durable goods. 

This past friday, August 24th we had our annual summer party for employees, family and friends.

Among the good company present, special VIP pony guest 'Sveske' made an appearance and graciously gave a few rides to the kids and everyone enjoyed an excellent dinner thanks to some delicious catering  provided by Happy Kebab.

We're already looking forward to next year....

Some of our favorite graphics beautifully printed in bold colors on heavy matte paper ...

Click HERE to see our selection of posters.

Took a trip up to our neighboring nation to the north and had a good time...

SKOLEKLAR

Mange børn er i denne uge startet i skole, og det er vigtigt at få købt den helt rigtige skoletaske.

Da vi designede Danefæskoletasken, var det vigtigt for os, at der er god støtte i ryggen, indstillelige stropper, klikspænder foran, at tasken er lavet i et slidstærkt materiale, at der er plads til A4 størrelse inden i tasken, at der er et isoleret rum til madpakken, at der er plads til penalhus, og at der medfølger en gymnastikpose, som kan klikkes af og på. Og så skal der selvfølgelig være plads til en drikkedunk, som følger med tasken.

 Vi synes, resultatet er blevet godt, og så er det bare at vælge, om den skal være grøn eller lilla!

Se vores skoletasker her

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Ready for school !

A lot of children started school this week and a central detail in getting ready is of course a great school bag.

When we designed the Danefae POWERPACKER school bag we prioritized good back  support, an isolated compartment for the lunchbox, a detachable gymbag,  and a re-useable water bottle.

We are very happy with the result  -  the only thing left to do is figure out if you prefer green or purple.....

Find our school bags here.

Efter et par lange og hårde dage, er modeugen nu veloverstået. Det har været en fantastisk uge med masser af gode oplevelser og søde mennesker. Vi har haft fornøjelsen af at vise vores kollektioner frem til både nye og eksisterende kunder. Vi glæder os til at kunne sætte det hele i produktion, så vi kan vise det frem i butikkerne næste forår.

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After some long and hard days, Copenhagen Fashion Week has come to a close. It has been an amazing week and we have enjoyed showing our collection to both new and old clients.

And now as we get the production launched in order to have everything in the shops on time next spring, it is already time to start up on the next one once again....

Så er modeugen igang og vi er selvfølgelig også med på messerne Cph Kids og i CIFF for at sælge vores fine Spring/Summer 13 kollektion. Det er altid spændende at være ude på messerne hvor der summer af liv og man kan få ny inspiration til det kommende forår. Blandt andet igennem det store modeshow på Cph Kids, hvor Danefæ også blev repræsenteret!

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It is Fashionweek in Copenhagen and we are of course also at the fashion fair selling our Spring/Summer13 collection. It is alway very inspiring walking around the fair getting new inspiration for the coming spring season.

Navn på butik: Liebling (lieblingliebling.com)

Adresse: Davidshallstorg 8C, Malmø, Sverige

Indehaver: Li Aronsson Jensen

Hvilke Danefæ styles sælger i mest af: Maiden skirt

Hvad er din personlige favorit: Else vinterjakke

Hvad er denne sæsons must haves: Cardigans, kjoler og farven grøn.

Hvad laver du når du har fri: Jeg elsker at svømme og gerne sammen med min lille ny datter.  Ellers er jeg meget glad for cafe ”Te & kaka” på Store nygata.

___________________________________________________________________________

Shop name: Liebling (lieblingliebling.com)

Adress: Davidshallstorg 8C, Malmo, Sweeden

Owner: Li Aronsson Jensen

What Danefae style do you sell the most: Maiden skirt

What is your favorite style: Ellse winter jacket

What is this seasons must haves: Cardigans, dresses and the color green

What do you do when you are not working: I love swimming, especially with my little baby girl. I also enjoy going to "Te & kaka" at Store nygata.

Vi pakker udsalgsordrer på livet løs. Denne lækre pakke er på vej til Silkeborg!

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We've been very busy  packing orders from the sale on the webshop -  This lovely package is now on its way to Silkeborg.

We have always  looked to the vikings and Norse mythology for inspiration here at Danefæ, but we are far from being the first ones  to mine that rich and ancient source.

Check out these guys - Thor .

 Hailing from the cold northern lattitudes of Canada, they've got more than a hint of Viking styling going on here. Look for spiked  metal shoulderpads in our Summer 2014 range ;-)

And a nod to the hammer-wielding God of Thunder from  some Gods of Rock and Roll,

Led Zeppelin:

Close the doors, put out the light
You know they won't be home tonight
The snow falls hard and don't you know
The winds of Thor are blowing cold
They're wearing steel that's bright and true
They carry news that must get through...

And here's a real gem from Mental As Anything, all the way down in Australia:

Bjorn is just a viking
He is very a handy with a sword
He loves nothing better
Than to cut and slash right through a horde
Mutilation, jubilation
Friendly muscles, in a tussle

Anna's a girl viking
She is very handy with a spear
She won't wear silk stockings
Armour-plated garments are her sphere
In the fjords, you can hear them
Eerie horns blow, viking love show

Bjorn and Anna earn their leisure
They have each other for their pleasure

Bjorn is on his long ship
He and Anna fought it out today
He says it is their Waterloo
Vikings shouldn't mix their work and play

All that blonde hair for them to share
So much plunder, Cut asunder
Now when Bjorn and Anna see each other
It's on the battlefield, not as lovers

Those vikings love to fight and play
Fighting berserk warriors hey hey!
Those vikings love to fight and play
Fighting berserk warriors hey hey!
Those vikings love to fight and play
Fighting berserk warriors hey hey!

Navn: Cleo

Alder: 5år

Yndlingsfarve: Grøn

Cleo elsker Danefæ og får sendt sit tøj hele vejen til Orlando Florida. Det startede med at hendes far havde købt denne T- shirt med hjem fra en ferie i Norge og nu kan hun slet ikke få nok af Danefæs stribede vikinge univers. Hun har sin T-shirt på næsten hver dag og glæder sig til hun snart får en ny.

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Name: Cleo

Age: 5

Favorite color: Green

Cleo loves Danefae and gets her clothes sent all the way to Orlando Florida. It started out with her father brought home this T-shirt from his trip to Norway and now she can´t get enough of Danefae's striped Viking universe. She wears the T- shirt allmost every day and can´t wait till she gets a new one.

Tøj skal være sjovt, farvestrålende og i god kvalitet, men allervigtigst for os er det, at tøjet skal kunne bruges. Vi har en skøn tradition her i landet for, at børn skal ud at lege og bevæge sig i alt slags vejr, og det skal deres tøj gerne afspejle. Vi synes, det er dejligt, at regnsæt og gummistøvler er et musthave i alle børnehaver, vuggestuer og hjem, for hvad er bedre end rødkindede børn, som har brugt en hel masse skøn energi på legepladsen eller måske i skoven, og uanset vejret!

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Here at Danefæ we believe that clothes should be fun, colourful and of course tough and functional.

In Denmark we can't be to fussy about weather conditions when it is time to go and play outdoors....and we design and manufacture our clothing accordingly.  Rainwear and rubber boots are  a must have in any Danish wardrobe -  and how nice is  it that kids with red cheeks can spend a whole day out and about regardless of the weather.

Thanks to Minor Detales for the love from all the way down in Melbourne, Australia.

Anything on your Danefæ wish list ?  Some more of the childrens clothes or some of pretty earings in the shop.

 We just got back from China for a final quality control check of our Winter 2012-13 outerwear production before it is all packed up and shipped to our warehouse here in DK.

 Things are looking good, and on top of the piles and piles of Danefæ goods we had to inspect, there are always plenty of interesting things to see in this friendly far-eastern land.

More than a few of the  people we met  at the Bread & Butter trade show in Berlin  seemed to really like our long-loved Helen rain coat in this new colorway coming  for Summer 2013. 

I sidste uge blev vi glædeligt overrasket, da vi fik en mail fra en kunde som havde spottet en Danefæ T-shirt på græsk TV. Manden er den græske børnebogsforfatter, Antonis Papatheodoulou. Han har lige udgivet sin ny bog, ”De gode og de onde pirater” som er fuld af farver, pirater og humoristiske rim, som foreslår en anderledes måde at håndtere dagligdagens bøller på. Den er desværre ikke udgivet på dansk, men i kan få et lille udkast på engelsk længere nede på siden.

Antonis mener, at vi som voksne glemmer at have det sjovt og fantasien lige pludselig får grænser. Derfor elsker han Danefæ da han synes at lige meget om det er børnetøj eller voksentøj vi laver, så mister vi ikke ironien og alt det sjove. Vi skal ikke kun have det sjovt når vi er børn, men gennem hele livet.

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Last week we got a nice surprise , when we received an email from a customer who spotted a man wearing a Danefae T-shirt on Greek TV. The man is the Greek children’s book writer Antonis Papatheodoulou. He just published a new book called “The Good and the Bad Pirates” which is a book full of colors, pirates and funny rhymes, that suggest how to deal with all sorts of bad guys.

Antonis thinks that we when we grow up we forget about having fun and how to use our imagination. That’s why he loves Danefae, because he thinks no matter what we always use a bit of irony. Keep having fun your whole life through !

The bad pirates say:

We are sharpening our blades

to slice up your mast!

And the good pirates say:

Try our cook’s “special cutlets”:

They’re a must!

The bad pirates say:

What’s wrong with you?

Our threats do not scare you a bit?

Don’t you worry?

And the good pirates say:

It is Tuesday, you see

and we only get scared on Mondays,

we’re sorry...

And the bad pirates respond:

Then let us come along for a drink

and we’ll threaten you again next week!

Trade fair season is in full swing and Danefae has invaded French borders for the first time with a visit to the Playtime Paris

kids fashion fair.

We made a few new friends and caught  up with some old ones down in Le Capitale...

Så er den super fede voksenmesse, Bread and Butter i Berlin veloverstået. Vi mødte en masse spændende kunder fra hele Europa, og glæder os til at Danefæ snart kan findes i endnu flere butikker.

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We are back home from the really cool tradeshow, Bread and Butter, in Berlin. We met a lot of new interesting customers from all over Europe and we are looking forward to see Danefæ in even more shops.

Polka Dots seem to be here to stay a while, and we are feeling the navy and white right now.

You may have to change your shoes once in a while, but you are gonna want to  keep our Navy/White Dot Terry Jacket on AT ALL TIMES !

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Skift skoene i løbet af dagen, men brug frakken morgen, middag, aften!

Terryfrakke i navy med minidot – find den her.

Now here's a guy that had some STYLE.

And his T-shirt does look familiar....

ANNA JAKKEN:

Opkaldt efter?

Anna, da hun var 3 år gammel. I dag er Anna 7 år. 

Hvem er Anna?

Anna er datter af Danefæfamilien.

Favoritprint?

Anna elsker katteprintet.

Yndlingsfarver?

Blå, turkis og sort.

Anna elsker:

Spejder, naturen og sine veninder.

Annas næste Danefæ ønske:

Anna ønsker sig den fine hvide t-shirt, Baggaardskat, med pufærmer og sort katteprint.

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ANNA JACKET:

Named after:

Anne when she was 3 years old. Today Anna is 7 years old.

Who is Anna?

Anna is a daughter of the Danefæ family

Favorite Danefæ graphic ?

She loves the Cat print!

Favorite colors?

Blue, turquoise and black

Favorites things?

Being a girl scout,  the outdoors and spending time with her friends.

Next Danefæ wish?

Anna would like the white Baggaardskat  t-shirt with puffy sleeves and black cat print.

Here in Copenhagen, bikes are given priority.

A recent addition of footrests for cyclists  at intersections throughout the city are further testament to this Cph's  ongoing commitment to the (BIG) pedal-pushing population....we certainly don't mind  biking to wherever we've got to go,  regardless of the weather. 

It makes sense that the 'Biking Viking' print has been a long running favorite of ours and our customers .

On a much less practical side of the cycle spectrum is the custom-built danefæ 'Rolig Rider' .  A single speed ,  off-road disaster  the danefæ design dept.  put together a couple of years ago and still pulls out of the shed for a quick burn when the trails are calling....

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Her hos Danefæ går vi ind for en grøn by! Som i København hvor der er kommet mange fine tiltag som gør hverdagen lettere for cyklister. Derfor cykler vi selvfølgelig også gerne til og fra arbejde!

Vi er så glade for vores cykelliv, at vi endda har fået produceret en Danefæ cykel, den synes vi selv er ret sej!

It is sale time at our Copenhagen, Beder and online shops !

Stop by and get a good deal on some good stuff.....

Sommervejret er ikke ligefrem på vej til Danmark, og hører du til een af dem, der skal nyde den danske sommer i sommerhus eller måske på Roskilde, er det måske en god idé at kaste sig ud i en regnfrakkeinvestering! Ikke fordi vi er pessimistiske med hensyn til vejret her hos Danefæ og ikke tror på en (delvis) solfyldt sommer, meeen belært af de sidste mange danske somre, er det måske en god ide at være beredt på lidt af hvert...

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Not excactly sunny weather around Denmark these days...

If you're going to be traveling around around Denmark this summer,  or maybe heading out to the  Roskilde festival,  a raincoat would certainly be a solid investment.

Not to be pessimistic about the weather or anything, but knowing from previous summers we have learned that it is always a good thing to be ready for anything....

We are proud of our swan logo and have found ourselves printing, weaving and knitting it onto all kinds of different things over the years.

But, sometimes we do keep it small and discreet - like on our black 'Puffy Cloud' T and 'Maiden' skirt.

But... if you need to "pump-up" your swan level a bit higher than that, we came across this pair of heels from Israeli designer  Kobi Levi that will be able to do that for you....

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Vi er ret begejstrede for vores fine print med svanen, men på nogle af vores styles er svanen mindre synlig. Man kan dog ikke desto mindre sætte en svane på dagen - og prikken over i'et på et flot Danefæ outfit med disse fine sko fra skokunstner Kobi Levi.

Vi har nogle rigtig spændende dage her på Danefækontoret, hvor SS13 prøver vælter ind ad døren hver dag. Og de er vildt flotte, så vi kan slet ikke vente på modeugen og til at sælge det til alle Danefæforhandlerne rundt omkring i landet.

Farverne er skønne, og der kommer masser af nye styles både til børn og voksne.

Vi er ikke meget for at røbe, hvad der kommer, men her får i alligevel et lille sneak preview på noget helt nyt i Danefækollektionen…..

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Fun times here in the Danefæ office as the Summer 2013 sample collections come in just in time for Copenhagen fashion week , and the beginning of our seasonal sales tour.

And man, they are lookn good ! We don't to spoil the surprise , but here's a little sneak peak of something very new for Danefae....

 Vi klæder gerne både store og små i smukke svaneprint, og det må være et af svanens fornemste jobs; at agere vores model. Derefter kommer så titlen og hvervet som Danmarks nationalfugl…

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We've been dressing big and little girls in swan prints for some time now.

Right after being Denmark's National bird, this is probably her biggest gig yet....

Check out our selection for monsieur danefae here.

 Hos Danefæ synes vi, at børn skal være børn. Lækre striber i glade farver og uimodståelige kombinationer, og i den dejligste bløde kvalitet, sætter kulør på hverdagen og giver masser af plads til god leg.

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In stripes we trust......since day one we have always included  a solid dose of stripes in our mix. Kids should be kids,  and a bit of color can do the big ones some good as well...